We Build Growth Systems for Established B2B Companies.
Variant Media acts as your Fractional Head of Growth. We align your product, your pipeline, and your data so they work as one.
Selected Clients
Trusted by teams operating in hard-to-reach markets.
A rotating look at a few of the companies Mike has supported across healthcare, finance, software, publishing, and consumer platforms.
20+
Years in Technology & Marketing
14 years in marketing & advertising, 9 years in product management
$5M+
In Ad Spend Personally Managed
Across Google, Meta, LinkedIn, TikTok, and Reddit — with a focus on attribution and performance
30+
B2B Companies Served
Healthcare, franchise, publishing, SaaS, and professional services
Research: Mike Simpson has co-authored peer-reviewed research on social media and health education with teams at Cedars-Sinai, published in The American Journal of Gastroenterology and Crohn's & Colitis 360.
View publications
Fractional Head of Growth
Most agencies give you a report and leave. We stay. As your Fractional Head of Growth, we work inside your business. We learn your product, your pipeline, and your customers. Then we build the systems that connect them. One person. Full ownership.
The Person Behind the Work
Variant Media is a small firm. There are no account managers, no junior staff, and no handoffs. We work with a select number of established B2B companies at a time. When you work with Variant Media, you work with Mike.
Mike brings 20+ years across technology, marketing, and product management. Before founding Variant Media, he served as Operations Director at The Venue Report — a venture-backed platform where he managed $1M+ in annual ad spend across 12 channels and drove 20% month-over-month growth. Since 2019, he has personally managed $5M+ in ad spend across 30+ client engagements — and co-authored two peer-reviewed papers published in the American Journal of Gastroenterology and Crohn's & Colitis 360.
Meet Mike Simpson
How We Engage
Three ways to work together — pick the one that fits where you are.
Fractional Head of Growth
Monthly retainer. We join your team part-time and own the growth function. We build the systems your business needs to scale — from message to pipeline.
Growth System Architecture
Fixed-scope project. We review your current funnel and find the gaps. Then we build the tools — landing pages, email flows, tracking, and ad campaigns — from the ground up.
Niche Market Acquisition
Project or retainer. We build lead gen systems for hard-to-reach markets. If your buyer is hard to find, strict to qualify, or costly to reach — this is what we do.
Selected Work
The Work Speaks for Itself.
Design Industry Publishing
DesignGuide
A Complete Overhaul of a 20-Year-Old Site — Built for the Next 20.
Site Age
20+ Years
Advisory Services
Candor Advisors
Turning 30 Years of Expertise Into an AI Tool Founders Can Use at 2am.
Source Material
30 Years
Private Golf Club Directory
Go Private Golf
From Zero to 10,000 Monthly Visitors — Without Paid Ads.
Organic Monthly Visits
10,000+
Companies We've Worked With
A decade of niche markets, hard-to-reach buyers, and complex funnels.
Work With Someone Who Gets It
We share what's working — case studies and ideas from someone who builds growth systems for a living.
No fluff. No agency pitches. Just the work.