Your Part-Time Head of Growth. Full-Time Thinking.
We join your team, learn your business, and own the growth function — start to finish. No handoffs. No account managers. One operator.
The Engagement
Fractional Head of Growth
Most B2B companies at the growth stage face the same problem: they need the strategic thinking of a senior growth leader, but they're not ready to hire one full-time. So they hire agencies instead. The agencies run tactics. Nobody owns the system.
Fractional Head of Growth is the alternative. Variant Media joins your team on a monthly retainer and acts as your embedded growth operator. We learn your product, your pipeline, and your customers. Then we build and run the systems that connect them.
Mike Simpson is the founder and sole operator. When you work with Variant Media, you work directly with Mike — on calls, in Slack, in your data. There are no account managers, no junior staff, and no reports that get ignored.
Scope of Work
What We Own Inside the Engagement
Pipeline Audit
We start by understanding what you have. Where leads come from, where they drop off, and what the data actually says. Most companies have more signal than they think — they just haven't looked at it the right way.
Growth System Design
We map the full funnel — top to bottom — and define the levers that will move the needle. Then we prioritize. Not every tactic is worth running. We focus on the ones with the highest leverage for your specific business.
Campaign Execution
We build and run the campaigns. Paid media on Google, Meta, and LinkedIn. Email sequences. SEO programs. We do not hand off strategy and disappear — we execute, watch the numbers, and adjust.
Data and Reporting
Every engagement includes a clean reporting setup. We connect your tools, build your dashboards, and make sure every decision is grounded in data. Monthly reviews, quarterly strategic adjustments.
Team Integration
We show up like a teammate, not a vendor. We join your Slack, attend your sales and marketing calls, and stay close to what's happening in the business. The closer we are to the work, the better the system we build.
Ongoing Optimization
Growth is not a launch — it's an operating function. We run it month over month, improving what's working and cutting what isn't. Retainers run on 90-day cycles with clear goals set at the start of each.
Is This Right for You?
Who This Engagement Is Built For.
You're generating revenue but growth has plateaued and you're not sure which lever to pull.
You've tried agencies but nobody owned the full picture — each one did their piece and handed it off.
You don't need a full-time CMO yet, but you need someone thinking about growth every single week.
You want one experienced operator accountable for results — not a team of specialists that don't talk to each other.
Your product works. Your customers are happy. You just need the pipeline to match.
Tools We Draw From
Capabilities Inside This Engagement.
Work With Us
Let's See If There's a Fit.
We work with a small number of clients at a time. Tell us about your business and where you're stuck. We'll let you know if we can help.