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Peer-Reviewed Work.

Mike Simpson has co-authored peer-reviewed research on applying social media as a channel for health education. This work was conducted alongside research teams at Cedars-Sinai.

The principles that drive performance media — precise audience targeting, creative testing, and funnel optimization — apply directly to patient education at scale. These studies examine that crossover: what happens when you treat health communication like a growth problem.

Crohn's & Colitis 360  ·  2025  ·  PMC: PMC12622300

Leveraging Social Media for Health Education: Dissemination of Crohn's Perianal Fistula Educational Videos via Facebook and Instagram

Ballesteros JM, Mehra M, Choi SY, Krut Z, Simpson M, Yang Y, Khalil C, Yeo YH, Spiegel BMR, Almario CV.

This study investigated the use of Facebook and Instagram for disseminating educational videos about Crohn's perianal fistula to patients and caregivers. The research assessed reach, engagement, and the effectiveness of social media as a channel for delivering targeted health education content to a specific patient population.

Mike Simpson contributed to the paid social media methodology for this research, applying performance media techniques to health education distribution. The study demonstrates how social media advertising principles — precise audience targeting, creative testing, and funnel optimization — apply directly to patient education at scale.

View on PubMedPMID: 41256041DOI: 10.1093/crocol/otaf060

The American Journal of Gastroenterology  ·  2022

Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Simpson M, Ballesteros JM, Almario CV, Spiegel BMR, et al.

This study examined the use of social media platforms to distribute patient education videos about inflammatory bowel diseases (IBD), including Crohn's disease and ulcerative colitis. The research evaluated reach, engagement, and educational effectiveness of video content distributed through social channels to patients and caregivers.

Mike Simpson contributed to the social media strategy and distribution methodology for this research, working alongside the Cedars-Sinai team to design the paid and organic amplification approach for patient education content.

View on PubMedPMID: 35926494DOI: 10.14309/ajg.0000000000001880

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